Tobacco products carry risks to health. These risks distinguish tobacco from most consumer goods and they place upon the industry a real responsibility. It's a responsibility for which JTI expects to be held accountable, together with governments and the rest of society.
JTI therefore supports the implementation of practical, effective and proportionate regulation which governs the marketing of tobacco products, while preserving JTI's right to communicate with adults who use those products.
However, whatever the level of regulation that applies to its marketing activities, JTI is committed to marketing its tobacco products and brands responsibly. All JTI marketing activities are based on the JT Group’s four Global Marketing Principles, which are set out below:
JTI applies these principles to the marketing of all of its tobacco products and tobacco brands.
JTI complies with all national laws and regulations concerning the advertising and promotion of its products. In addition, JTI applies these Global Marketing Principles when applicable laws and regulations are less strict, do not deal with the particular issue, or do not exist.
Some examples of how we apply these principles in practice are set out below.
JTI is committed to youth smoking prevention and participates with other tobacco companies and retail associations in ongoing programs to prevent minors from obtaining tobacco products.
Age verification is an important element of every marketing program through which JTI is in direct contact with consumers of tobacco products in order to advertise or promote its brands:
Examples of age verification methods include visual inspection, inspection of government-issued proof of identity bearing a date of birth and a photograph and a conclusion by a reliable third-party provider of verification services that the personal identifying information is not falsified.
JTI advertising and promotion in any medium or advertising channel is directed only toward existing adult users of tobacco products. For example, JTI does not:
JTI denies minors access to advertising and promotional material in advertising channels or media wherever it is possible to do so. JTI excludes minors and non-users of tobacco products from participation in promotional offers and programs wherever this is permitted by law.
JTI only sends direct mail, email and text messaging and only grants access to advertising and promotion content on dedicated JTI brand or other publicly accessible websites to consumers who:
JTI provides verified adult consumers of tobacco products with an option to decline further access at any time and respects their choice. Similarly, they have the option of declining further receipt of branded direct mail, email or text messages. JTI also excludes minors and non-users of tobacco products when it may legally do so.
JTI distributes solicited product samples only where this is permitted by law and only to adult consumers of tobacco products whose age has been verified. JTI provides product samples and products in exchange for competitors' products in person only to existing adult consumers of tobacco products whose age has been verified. JTI does not distribute unsolicited product samples by mail.
JTI employees or agents engaged in sampling or providing products in exchange for competitors’ products must themselves be adults.
JTI does not conduct market research involving or in relation to minors. JTI has no interest in information about minors’ consumption of tobacco products. JTI does not market tobacco products to minors.
JTI places health warnings on all packaging of cigarettes and other tobacco products for retail sale, even if it is not required to do so by law.
JTI also puts clearly visible health warnings on all advertising and promotional materials except, where permitted by law, on:
JTI makes no health claims, relative or absolute, express or implied, for its products.
Product claims relating to the design, composition, smoking characteristics, packaging or other aspects of JTI’s tobacco products and tobacco brands must be substantiated by scientific, technical or consumer research.
For more information regarding the core principles which define JTI's attitude toward smoking, see Our Principles.
Last updated on 2016-04-01