JTI is the leading cigarette supplier in Sweden with renowned international brands such as Camel and Winston, as well as classic Swedish brands like Blend and Level. We are one of the leading producers on the Swedish snus market, with traditional Swedish snus sold under the brands Gustavus and LD.
JTIs came to Sweden in 2007, when Gallaher became part of JTI. Gallaher had previously bought Austria Tabak (2001), the company that originally purchased the entire cigarette and roll-your-own tobacco category from Swedish Match in 1999. Tobacco production in Sweden was formerly organized under Svenska Tobaks AB, which gained control of all domestic tobacco industries in 1915. However, our local tobacco heritage stretches all the way back to 1890 when our oldest brand, Commerce, was launched.
Our office is located in downtown Stockholm and our traditional Swedish snus is produced in our own dedicated factory in Vårgårda, south-west of Sweden.
The original snus challenger
Our factory in Vårgårda was one of the first challengers to the old snus monopoly
Our brands have been market leaders in Sweden since 1915
At a glance
Year established: 2007
Locations: Stockholm (headquarters), Vårgårda (snus factory)