JTI recognizes that cigarettes are a legal but controversial product. People smoke for pleasure but there are real risks that come with that pleasure. Accordingly JTI believes that tobacco products should be appropriately regulated.
JTI also believes in the freedom of adults to choose whether they want to smoke and that no one should smoke unless he or she understands the risks of doing so. These risks distinguish tobacco from most consumer goods and they place upon the industry a real responsibility. It's a responsibility for which JTI expects to be held accountable, together with governments and the rest of society.
Last updated on 2012-03-26