Ingredients play a significant role in JTI's development of unique cigarette brands which meet consumer preferences, particularly regarding taste and aroma.
Ingredients are also:
In addition, ingredients play a critical role in the development of new technology products, such as lower ignition propensity products (LIP) and products with the potential to reduce the health risks from tobacco use.
The regulation of tobacco product ingredients continues to evolve at both national and international levels. Articles 9 and 10 of the Framework Convention on Tobacco Control (FCTC) address ingredients regulation. At the 4th Conference of Parties in 2010, the FCTC adopted non-binding Partial Guidelines for the implementation of these Articles. See FCTC.
JTI supports the regulation of tobacco product ingredients, provided that it is coherent, scientifically sound and necessary to meet valid regulatory objectives.
However, rather than propose a science-based approach to ingredients regulation, the FCTC Partial Guidelines propose regulation “aimed at reducing tobacco product attractiveness”.
“Attractiveness” cannot be used as a short cut to ingredients regulation or as a substitute for a science-based approach. “Attractiveness” per se cannot serve as a regulatory goal or objective because it is inherently subjective and therefore arbitrary. No scientific criteria have been developed to assess the attractiveness of tobacco products, or their ingredients, let alone to regulate on that basis. See Attractiveness.
JTI does not accept the suggestion that a policy objective of ingredient regulation should be to make smoking less pleasurable. It is also JTI's view, based upon the available science, that tobacco products with added ingredients are no more difficult to quit than those that do not contain added ingredients. JTI makes no changes to its products with the objective of making them harder to quit.
JTI is concerned that unless a science-based approach to ingredients regulation is adopted, the FCTC Partial Guidelines may lead governments to implement unnecessary, inappropriate and potentially arbitrary restrictions on the ability of JTI to innovate and manufacture a wide range of competitive products that meet consumer preferences. This could also inadvertently limit the development of new technology products that may have the potential to reduce the risks associated with smoking.
JTI has proposed a framework which would ensure that future regulation can effectively achieve legitimate public policy objectives, while recognizing the competitive, innovative and manufacturing roles of ingredients. See Regulation of Ingredients, JTI Full Response to the EU Consultation.
In JTI's view, there exist sufficient experience and methodologies on which to build an international framework for the measurement and assessment of ingredients on the basis of toxicity.
JTI applies these well accepted methodologies for toxicological risk assessments to evaluate, and approve for use, all ingredients used in JTI products. Through this assessment, JTI ensures that ingredients used do not increase the inherent toxicity of JTI's tobacco products.
It is JTI's experience with this assessment process which gives it the confidence that it is possible to develop an appropriate and harmonized international framework for the regulation of ingredients that is workable in practice, proportionate and based on sound science and clear risk assessment principles.
Smokers want to know what it is they are smoking. JTI provides ingredients information on this web site, and provides ingredient information to governments who request it.
As is the case for many well-known consumer products however, JTI's brand recipes and other commercially confidential information are highly valuable trade secrets, and must be protected.
For more information about the ingredients we use in our products, see What's in
Last updated on 2012-03-26