Youth smoking prevention

JTI believes that minors should not smoke, and should not be able to obtain tobacco products. It is central to our Code of Conduct, our marketing practices, our operational policies and the way JTI does business.

JTI is committed to youth smoking prevention, and participates with other tobacco companies and retail associations in on-going programs to prevent minors from obtaining tobacco products.

As part of this effort, JTI has committed significant resources to the consideration and development of regulatory solutions to reduce or eliminate the ability of minors to obtain tobacco products.

JTI believes that tobacco manufacturers, retailers, regulators and educators have a common interest in preventing minors from smoking. However, this problem can only be addressed effectively if regulators have an up to date and accurate understanding of minors' behavior, and in particular, the factors that cause minors to take up smoking. See Consumer Information, JTI Full Response to the EU Consultation; Expert Reports.

Understanding smoking behavior is the key to changing behavior. Sharing a common goal of preventing minors smoking is simply not enough.

Contemporary research on adolescent decision-making consistently shows that minors are well aware of the health risks of smoking, but that many smoke anyway. Minors have a greater propensity than adults for risk taking behaviors of all kinds, so there is likely to be a proportion of minors who try smoking, irrespective of efforts to remind them about the risks. Measures that limit minors' ability to obtain cigarettes are therefore likely to have a greater impact than those that attempt to diminish their interest in smoking. See Expert Reports.

Extreme measures, such as plain packaging of tobacco products, display bans or other proposals based on the attractiveness of tobacco products, will not eliminate smoking by minors, or cause minors to stop smoking.

JTI has proposed less restrictive, more targeted and proportionate alternative solutions to address what it considers to be legitimate and shared goals such as preventing minors from smoking. See Alternative Regulatory SolutionsJTI Full Response to the EU Consultation.

Last updated on 2012-03-26