Global Flagship Brands

The core of our brand portfolio

We have over 100 tobacco product brands in our portfolio but our core strength lies in our eight Global Flagship Brands

These eight brands account for over 60% of our cigarette sales.

Each of our Global Flagship Brands has played a significant role in making JTI the fastest growing global company in the tobacco sector. In just over a decade we have achieved 11% market share and become the third largest tobacco company worldwide.

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Winston

This brand was launched in the United States in 1954 by R.J. Reynolds who named it after its hometown, Winston Salem. Within a year it was the country’s best selling filter cigarette. Today it is the number two cigarette in the world, available in over 100 countries.

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Camel

Camel has a history that stretches back more than 100 years. Launched in 1913, Camel was the first worldwide cigarette trademark. Today, it is JTI’s main international premium brand. It is sold in over 100 countries.

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Mevius

Mevius, previously called Mild Seven, was launched in 1977 and became the number one selling cigarette brand in Japan a year after its launch. It remains the most popular brand in Japan and the number one brand in Asia, and is growing in popularity around the world – already occupying the number four global spot. As part of its evolution, Mild Seven changed its name to Mevius in 2013 – reflecting its status as a global premium brand that adapts to meet consumers’ demands.

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Benson & Hedges

Established in 1873 in Old Bond Street, London, by Richard Benson and William Hedges, the company was dedicated to the craft of manufacturing high quality cigarettes, and was awarded a royal warrant as supplier to the Prince of Wales, later King Edward VII. Today, it remains a mark of distinction as an original, yet timeless, symbol of quality, and continues to be a leading brand around the world.

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Silk Cut

Launched in 1964, Silk Cut became internationally recognized by its surreal and innovative advertising campaigns that ran for more than two decades. Silk Cut has an established position as the leading lower-tar brand with a reputation for quality and innovation.

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Sobranie

Registered in London in 1879 by Albert Weinberg, Sobranie is one of the oldest cigarette brands in the world. The name is a Slavic word for an official meeting place of important people, reflecting Weinberg’s intention to create a luxury brand in the emerging tobacco market of the late 1800s. Weinberg invented the first modern-style cigarette packaging for Sobranie and this Global Flagship Brand continues to be one of the pioneers in the luxury cigarette market today.

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Glamour

Glamour is JTI’s leading Super Slims brand. Since its introduction in 2005, Glamour has achieved remarkable growth, consolidating its No.1 position as a Super Slims brand in several Eastern European and Asian markets, and it is constantly expanding its geographical presence.

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LD

LD was launched in Russia in 1999 as an international value brand at an attractive price. Originating from Russia’s Liggett-Ducat factory, LD has grown consistently and is now available in more than 36 countries throughout Europe, Asia, Africa and the Americas. Since 2007, LD has continued to expand by providing value-segment consumers with access to the latest quality tobacco trends at a sensible price.

In focus

In Focus

Borna Zlamalik –
Brand Manager
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