Global Flagship Brands

The core of our brand portfolio

We have over 100 tobacco product brands in our portfolio but our core strength lies in our eight Global Flagship Brands

These eight brands account for over 60% of our cigarette sales.

Each of our Global Flagship Brands has played a significant role in making JTI the fastest growing global company in the tobacco sector. In just over a decade we have achieved 11% market share and become the third largest tobacco company worldwide.

Winston

Winston logoThis brand was launched in the United States in 1954 by R.J. Reynolds who named it after its hometown, Winston Salem. Within a year it was the country’s best selling filter cigarette. Today it is the number two cigarette in the world, available in over 100 countries.

Camel

Camel logoCamel has a history that stretches back more than 100 years. Launched in 1913, Camel was the first worldwide cigarette trademark. Today, it is JTI’s main international premium brand. It is sold in over 100 countries.


Mild Seven

Mild Seven logoMild Seven was launched in 1977 by JT (Japan Tobacco, our parent company) and became the number one selling cigarette in Japan in its first year. What made Mild Seven different from the American-owned brands of the time was the charcoal filter that JT developed. Today, it’s still the number one brand in Japan, enjoys leading positions in key Asian markets, is the top-selling charcoal brand worldwide, and the third top-selling cigarette in the world.

mevius.pngAs of 8th August 2012, JT announced that Mild Seven will have a new brand name, Mevius. JTI will roll out the new brand over the course of the next 12 months and each JTI market will communicate the timings with our business partners and consumers in advance.

Benson & Hedges

Benson & Hedges logoEstablished in 1873 in Old Bond Street, London, by Richard Benson and William Hedges, the company was dedicated to the craft of manufacturing high quality cigarettes, and was awarded a royal warrant as supplier to the Prince of Wales, later King Edward VII.  Today, it remains a mark of distinction as an original, yet timeless, symbol of quality, and continues to be a leading brand around the world.

Silk Cut

Silk Cut logoLaunched in 1964, Silk Cut became internationally recognized by its surreal and innovative advertising campaigns that ran for more than two decades. Silk Cut has an established position as the leading lower-tar brand with a reputation for quality and innovation.

Sobranie

Sobranie_new.jpegRegistered in London in 1879 by Albert Weinberg, Sobranie is one of the oldest cigarette brands in the world. The name is a Slavic word for an official meeting place of important people, reflecting Weinberg’s intention to create a luxury brand in the emerging tobacco market of the late 1800s. Weinberg invented the first modern-style cigarette packaging for Sobranie and this Global Flagship Brand continues to be one of the pioneers in the luxury cigarette market today.

Glamour

Glamour logoGlamour is JTI’s leading Super Slims brand. Since its introduction in 2005, Glamour has achieved remarkable growth, consolidating its No.1 position as a Super Slims brand in several Eastern European and Asian markets, and it is constantly expanding its geographical presence.

LD

LD logoLD was launched in Russia in 1999 as an international value brand at an attractive price. Originating from Russia's Liggett-Ducat factory, LD has been constantly expanding, and is now available in more than 30 countries in Europe, Asia and Africa. Since 2007, LD has grown continuously, providing value-segment consumers with access to the latest tobacco trends.

In focus

In Focus

Borna Zlamalik –
Brand Manager
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