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Our Brands

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Our Brands

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Leading Global Brands

Our eight Global Flagship Brands constitute the core of JTI’s brand portfolio, which includes
two of the top five worldwide cigarette brands: Winston – the No.2 brand worldwide and Mild Seven – the top-selling charcoal filter cigarette.

Our portfolio also includes Camel – the original American blend cigarette, dating back to 1913, Benson & Hedges and Silk Cut – two leading Virginia brands, the prestigious Sobranie of London, Glamour – a leading super slim cigarette brand, and LD – our international value brand.

Global Flagship Brands

Other Tobacco Products

We are a significant player in OTP (Other Tobacco Products) with Hamlet cigars, Old Holborn and Amber Leaf “roll-your-own” tobacco, and Gustavus Snus – a Swedish style smokeless tobacco.

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Brand info: Winston

Launched in 1954, WINSTON was one of the first filter-tipped cigarettes. Today it is the No. 2 top-selling cigarette in the world. Distributed in over 80 countries worldwide, WINSTON is available in a range of brand styles.

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Brand info: MILD SEVEN

MILD SEVEN is the top-selling charcoal brand world-wide. It is the No. 1 brand in Japan and the third top-selling cigarette in the world. Created in Japan, MILD SEVEN has been a top seller since its launch in 1977 and enjoys leading positions in key Asian markets. A premium brand, MILD SEVEN is distributed in over 40 countries.  

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Brand info: Camel

Camel is JTI's main international premium proposition and growth engine, it has a long and proud history and it continues to grow strongly. Launched in 1913, Camel is the first worldwide cigarette trademark. Today, Camel is sold in over 100 countries around the world and it is the 5th biggest global tobacco brand.

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Brand info: Benson & Hedges

Originally created for the Prince of Wales in 1873, Benson & Hedges has a proud British Heritage. B&H is a leading Virginia blend cigarette.

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Brand info: LD

LD was launched in Russia in 1999 by Liggett-Ducat. The brand was an immediate success as it was seen by consumers as a credible international brand offered at the same price as long established domestic brands. LD is now available in more than 30 countries.

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Brand info: Silk Cut 

Launched in 1964, Silk Cut has been established as the leading lower tar brand with a reputation for quality and innovation. Silk Cut became famous through the surreal Cut Silk advertising campaigns lasting over 20 years.

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Brand info: Glamour

Originally launched in 2005 in Russia, Ukraine and Kazakhstan, Glamour is JTI's leading super-slim brand.

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Brand info: Sobranie

Sobranie is one of the oldest cigarette brands in the world. Registered in London in 1879, the House of Sobranie was, and continues to be, one of the pioneers of the cigarette market.

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Brand info: Old Holborn

Initially launched in the UK in 1932 by Richard Lloyd & Sons, Old Holborn is one of the top 5 hand-rolling tobacco brands in the UK and holds the leading position in the Greek hand-rolling tobacco market.

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Brand info: Camel Snus

Launched in 2009 in the Swedish snus market. Camel snus is the JTI strategic engine and long term profitability generator in the snus category by competing in the premium segment.  

Camel Original Portion
Camel Original portion offers a full taste and the convenience of the soft pouches. The taste is naturally rich and smooth with hints of bergamot.  

Camel White Portion
White portion is increasingly appreciated by snus users in Sweden. Mainly thanks to the round-bodied taste that this less wet snus offers in fresh white pouches. Camel White Portion delivers a natural and soft-bodied tobacco flavour with notes of bergamot.

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Brand info: Amber Leaf

Amber Leaf was launched in the UK in 1991 as hand rolling tobacco. Distributed in 10 countries,  it is one of UK's fastest growing hand-rolling tobacco brand.

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Brand info: Hamlet cigars

Hamlet was launched in 1964. Distributed in more than 20 countries, Hamlet is available in both cigar and cigarillo product variants. Hamlet has remained the UK's best selling cigar brand for more than 35 years.

Other brands

JTI also has a portfolio of cigarette brands that we market regionally to complement our Global Flagship Brands. We have listed some of them below.

Various JTI brands  

  • Coronas
  • Ducat
  • Export "A"
  • Magna
  • Mayfair
  • Memphis
  • Mi-Ne
  • Monte Carlo
  • More
  • Peter I
  • Ronson
  • Russian Style
  • Salem
  • Sovereign
  • St. George
  • Troika
  • Winchester