Corporate philanthropy

Corporate philanthropy is how we describe our choice to contribute to the societies in which we do business, in a way that is meaningful, considered, voluntary, and outside of our commercial operations. We work on many different levels, with small charities as well as globally renowned institutions. We apply a common set of values to decide which charities and cultural institutions we work with. And we view them as partners, rather than simply beneficiaries.

Our goal is to help people who are less-advantaged to improve their quality of life, and to promote the Arts.

We support the Arts because we believe that art is a vehicle for thought and expression that drives diversity and challenges us to consider other points of view. We focus on supporting institutions that promote national and global cultural heritage, contemporary art and Japanese culture.

In terms of less-advantaged people, our programs are centered on poverty alleviation, older people, adult education and helping those with disabilities.

JTI realizes its goal of corporate philanthropy through more than 120 partnerships around the world

JTI supports adults and older people in more than 40 countries. This includes, for example, computer literacy programs in Canada and Korea, programs for those marginalized by society in Tanzania, an adult literacy scheme in Holland, neighbourly aid in Poland, and residential programs in the Czech Republic.

Taiwan is a country where older people already account for 10% of the population, and the government forecasts that this rate will climb to 30% within 50 years. JTI in Taiwan has developed a partnership with the Hondao Senior Citizens Welfare Foundation to carry out projects that fulfill both the physical and psychological needs of the elderly and find new ways to increase social inclusion.

We support contemporary art and a number of renowned cultural institutions
worldwide, including:

• The Louvre in Paris
• The Prado in Madrid
• The Rijksmuseum in Amsterdam
• The Royal Academy of Arts in London
• The Teatro alla Scala Museum in Milan

In Russia, we partner with the Pushkin Museum of Fine Arts, the Hermitage and the Bolshoi Theatre, and continue our long-term partnership with the Mariinsky Theatre led by Valery Gergiev. JTI specifically supports the Moscow Easter Festival and Stars of the White Nights Festival in St Petersburg.

For more information on JTI’s corporate philanthropy activities, please contact us.

The JTI Foundation

In addition to our corporate philanthropy programs, we also fund the JTI Foundation which, since its inception in 2001, has cooperated closely with expert partners and institutions involved in disaster relief, and helped to fund emergency operations across the globe. Moreover, the JTI Foundation supports organizations dedicated to reducing the risk of disaster; these activities include preparedness, prevention and prediction.

During 2010, the Foundation supported disaster relief operations following major earthquakes in Haiti and Pakistan. In the aftermath of the earthquake and tsunami that struck eastern Japan in March 2011, the Foundation established numerous projects to support the victims of the disaster.

For more information on the work, partners and projects of the JTI Foundation, please visit: jtifoundation.org