Emerging Products

JTI’s commitment to continuous customer satisfaction is no better illustrated than through our significant investments in ‘emerging products’, which are becoming increasingly popular among existing adult smokers and vapers. With some of the world’s leading brands, JTI is quickly becoming a global player in the e-cigarette and tobacco vapor categories.

We strive to provide a wide variety of high quality products to existing adult smokers and vapers around the world in this highly dynamic sector.

In focus

In Focus

A new frontier 


countries where our products are distributed


JTI brands are in the top five cigarette brands worldwide