Reduced-Risk Products

Reduced-Risk Products (RRP)

We are committed to developing, testing and bringing to market new products with the potential to reduce the health risks from tobacco use.

While these risks cannot be completely eliminated, we feel that we are on the right track with some of our current emerging products as well as those in the pipeline.

Recent third-party reports from the UK and elsewhere on the relative safety of e-cigarettes are encouraging. However, more studies are required to understand the long-term effect of use.


or more farmers supply JTI with tobacco


R&D centers help drive our business forward