A better future starts today, focusing on our products and wider society, including people and the planet.
From innovating our products to empowering people and protecting the planet, we're taking decisive action for tomorrow, today.
Sustainability is everyone's business. We want to be part of the solution.
For us, a better future starts with lowering the health risks associated with smoking by providing adult consumers with alternative products offering reduced-risk potential. While doing so, we aim to ensure that our activities positively impact our employees, farming communities and partners, as well as protect the environment.
Our sustainability strategy defines our priorities and programs across three strategic pillars: our products, people and the planet. They provide the framework for the sustainability targets and actions we pursue and the performance we monitor.
We focus our investments and innovation efforts on addressing the health impacts of our products and making sure they are marketed responsibly. At the same time, we’re improving circularity through new designs and materials, reducing waste, and supporting our consumers in making more environmentally sustainable choices.
We provide an inclusive environment for our employees to realize their full potential. To ensure we respect the rights of people and workers across our value chain, we conduct human rights due diligence in line with international standards and implement a variety of programs. These help to deliver positive impacts on the lives and livelihoods of our vertically integrated growers and their workers.
Our common future depends on protecting the planet. We’ve been investing for more than 15 years in ways to reduce our carbon emissions. We’ve committed to be carbon neutral for our own operations by 2030 and achieve Net-Zero greenhouse gas emissions across our entire value chain by 2050. We plan to achieve carbon neutrality across our own operations by reducing greenhouse gas emissions, through measures including energy efficiency, renewable energy and green mobility, and balancing remaining emissions via carbon offsetting. We're working to reduce water consumption in our manufacturing operations, increase recycling and diversion of waste from landfill, support forest conservation programs in tobacco-growing regions and implement biodiversity initiatives across our agricultural supply chain.
Proportion of CO2 emissions reduced from our own operations since 2019
As a Global Top Employer
By integrating sustainability into our business, we strengthen our long-term resilience while addressing key social and environmental priorities across our value chain.