Product responsibility

Tobacco products carry risks to health. No cigarette is safe. Anyone who wants to avoid the risks should not smoke.

Despite the risks, many adults choose to smoke for pleasure. Globally, about one in four adults smoke. We believe in the freedom of adults to choose whether they want to smoke or not. We market our products strictly to adult smokers.

It is right that tobacco products are appropriately regulated. We work openly with regulators around the world to come up with effective, appropriate solutions to regulating tobacco.

Smokers want to know what goes in their cigarettes. We provide information about the ingredients we use in our products on a special website,


We’re guided by six principles, a set of steadfast ethical beliefs


JTI has employees in 72 countries