Preventing youth smoking

No one should smoke unless he or she is an adult who understands the risks of doing so.

We believe that minors should not smoke, nor should they have access to tobacco products.

Around the world, we are working with other manufacturers and trade associations to support the retail trade in preventing sales to minors. We believe this is very important, and we put a lot of resources into such programs. These programs include training retail staff and providing campaign materials to promote the message that under-age sales are not allowed.

Our Global Marketing Principles make sure that our products are aimed at adults only.


We’re guided by six principles, a set of steadfast ethical beliefs


community investment programs