Responsible marketing

We market our products strictly to adults who having understood the risks, have chosen to smoke.

We do not market our products in a way that might encourage anyone to take up smoking or to discourage anyone from quitting.

Our policy is to market tobacco products to adult smokers in order to maintain brand loyalty and to encourage adult smokers of competitor brands to switch to our products. Our Global Marketing Principles ensure we have a consistent approach to this in all of the countries where we do business.

 

120

countries where our products are sold

Values

Enterprising | Open | Challenging