Brands with history, brands with a future

Our portfolio is a mix of established brands and products.

Camel and Winston cigarettes have a long history. They have been sold in the country since the 1970s, available on both the domestic and duty-free market.

The brand More was also introduced into the market at that time. After establishing its presence in the market, JTI re-introduced Camel and Winston to Bulgaria. Our portfolio of brands soon expanded and five JTI brands are now available in the country.

 The brand portfolio expanded in 2010 when More and Old Holborn were launched, followed by the premium brand Sobranie in the same year.