At JTI, we believe that Reduced-Risk Products (RRP) have the potential to reduce the risks associated with smoking. As a responsible company, we are committed to developing, testing, and bringing to market new products that offer this potential, thereby empowering consumers through choice.
Reduced-Risk Products typically do not involve the burning of tobacco and do not produce smoke, offering an alternative for smokers with the potential to reduce the risks of smoking. A growing number of individuals are looking to the benefits that these smokefree alternatives bring, and we are striving to unlock their true potential.
OUR MISSION IS TO OFFER PRODUCTS THAT CATER TO THE VARIED NEEDS, DEMANDS, AND DESIRES OF OUR CONSUMERS.
Consumer preferences are diverse, and so are the reasons for choosing RRPs. Some individuals appreciate the wider social acceptance of RRP, while many are drawn to the reduced-risk potential. In Germany, Heated Tobacco Products (HTP) are the largest and fastest-growing in the smokefree category, and hence the most promising segment.
HEATED TOBACCO PRODUCTS DELIVER AUTHENTIC TOBACCO TASTE AND A RITUAL THAT IS MUCH CLOSER TO THE ACT OF SMOKING.
JTI's latest offering in the heated tobacco segment is Ploom X Advanced.
Ploom X Advanced features our innovative HeatFlow™ technology, which gently heats tobacco instead of burning it, delivering a rich, authentic tobacco flavor from the very first puff without any ash or smoke.
Ploom X is ready to use in just 25 seconds, offers five-minute sessions with unlimited puffs, and can support up to three consecutive sessions.
When fully charged, Ploom X can deliver up to 20 sessions and recharges quickly in around 90 minutes.
Its ergonomic shape makes it compact and pleasant to hold, while the button-free IntuiTouch technology ensures it is intuitively simple to use.
PLOOM X ADVANCED UNIQUELY COMBINES AUTHENTIC TOBACCO TASTE, PLEASANT AROMA, AND ELEGANT STYLE FOR A NEW HEATED TOBACCO EXPERIENCE.
As of May 2024, Ploom X is available nationally via the Ploom Online Shop and from selected online retailers, as well as regionally at shops in Cologne, Dusseldorf, Bonn and Leverkusen.
*This product is not risk-free and only for adult users of tobacco or nicotine products. Tobacco sticks contain nicotine, which is addictive.