Our commitment to Italy’s culture
In Italy, JTI’s commitment to community development takes the form of continual collaboration with important cultural institutions and non-profit organisations for the creation of projects in three sectors: culture, social responsibility and the environment. With most of its cultural partners, JTI has set up projects that aim to improve the accessibility of assets to audiences that would normally not have the opportunity. Giving the chance to the elderly with mobility impairments or people with physical-mental or social problems, to visit exhibitions and cultural events and to come closer to the world of art and culture.
One example is Bene FAI per tutti, an initiative launched in autumn 2016, together with FAI, for the creation of guided visits for the intellectually disabled in various properties in Italy. This project calls for the realization of itineraries and materials designed specifically by the non-profit association L’Abilità and the De Agostini Foundation.
A vocation to improve accessibility to cultural institutions
In 2015, this same vocation for accessibility led JTI and the Fondazione Teatro alla Scala to start up improvement of accessibility to the Theatre Museum. Since then, the museum has opened its doors to visitors with different needs, such as the elderly and the visually, hearing and mobility impaired, with specifically designed guided visits and routes. In the first two years of this initiative, over 600 people who otherwise would not have been able to visit the museum have been able to enjoy the extraordinary Teatro alla Scala collection.
Promote a social dialogue in the territory and accessibility to art and architecture: this is the reason why La Biennale di Venezia has also joined this new mission. Set up in 2015, Progetto Accessibilità is today an example of how people usually less likely to be visitors at cultural exhibitions and events can successful access art. Thanks to a programme of social inclusion and education dedicated to support centers, refugee centers and therapeutic communities, which includes introductory courses for art and architecture with guided visits and reserved free workshops.