Youth Access Prevention

Minors should not have access to tobacco, vaping or other nicotine products. This belief is central to JTI’s Code of Conduct, marketing practices, operational policies and the way we do business. While the proportion of children who smoke or vape remains low[1], it is vital this is reduced even further.

At JTI UK, we are committed to youth access prevention by supporting initiatives, campaigns and legislation which prevents minors from accessing tobacco, vaping or other nicotine products.

[1]Smoking, Drinking and Drug Use among Young People in England 2018. NHS Digital, August 2019

Children should not have access to tobacco, vaping or other nicotine products - as such we are committed to supporting retailers in their efforts to prevent underage sales.
NICKY SMALL, CORPORATE AFFAIRS & COMMUNICATIONS DIRECTOR, JTI UK

No ID, No Sale!

Established in 2004, the No ID, No Sale! campaign has raised awareness of the minimum legal age to buy age-restricted products, such as tobacco, through a free-of-charge retailer toolkit for in-store use. Our Business Advisers distribute No ID, No Sale! packs to retailers which include materials and advice to prevent under-age sales, reminding shop staff and younger customers that valid proof-of-age is required when buying tobacco, vaping products and other nicotine products. Sales units that we supply to retailers also carries the No ID, No Sale! messaging.

The No ID, No Sale! retailer pack includes: 

  • A statutory A3 tobacco age notice, posters and other in-store display materials. 
  • Best-practice guide for store staff. 
  • CitizenCard application forms. 
  • Refusal Register – to record everyone who fails to produce valid ID when asked, which shows enforcement agencies like Trading Standards that the retailer is enforcing a proof-of-age policy. 

SUSTAINABILITY DRIVES US FORWARD

Our sustainability approach follows the direction set by our corporate purpose towards creating a better future, focusing on our products and wider society, including people and planet. Click below to read about how responsible business is embedded throughout the work of our UK business.

Sustainability at JTI UK