Employees
Our share of the Hungarian combined tobacco market in 2025 (source: SZTFH)
JTI Hungary was established in 2008, when Japan Tobacco Group acquired Hungarotabak-Tobaccoland following the Gallaher acquisition.
As a registered tobacco wholesaler, JTI Hungary Zrt. has steadily strengthened its position in the Hungarian market. Our share of the combined tobacco market grew from 2.9% in 2008 to 21.8% in 2025, reflecting our commitment to building a strong business for the long term.
Our international outlook brings dynamism and creativity, while our Japanese heritage shapes our focus on precision, quality and long-term thinking. These qualities guide our decisions and the way we grow our business in Hungary.
Our colleagues invest their talent and energy in our business every day. We are committed to providing an outstanding working environment where they can develop, thrive and perform at their best.
Our portfolio in Hungary includes some of the best-known cigarette and fine-cut tobacco brands, alongside our range of heated tobacco products.
Ploom AURA is JTI’s latest product in the heated tobacco category. The newest generation of Ploom was first launched in Japan in May 2025, the world’s largest heated tobacco market, and became available in Hungary from September of the same year.
Compared to its predecessor, Ploom X, the Ploom AURA device has been completely redesigned in both form and technology. Thanks to Smart HeatFlow® technology, the aromas of the tobacco sticks are more intense, while the smoking experience is smoother and can be personalized via the Ploom Application.
The newest member of the Ploom product family is characterized by an ergonomic design, a clean and refined appearance, and more intuitive use. Alongside numerous innovations, Ploom AURA has naturally retained its predecessor’s most popular features, such as five minutes of use without puff limits, easy maintenance, and the All in One design.
In 1954, R. J. Reynolds was the first in the world to develop a tobacco blend for filter cigarettes. Since its birth, Winston has grown to become the world's No. 2 tobacco brand, available in more than 150 countries. It is also the world leader in both the smooth flavour and fine-cut tobacco segments. Many of the brand's innovations have been developed in response to consumer demand.
* Based on 2021 research conducted in 56 countries; market share for cigarettes, fine-cut tobacco and heated tobacco.
In 1999, the partnership between the J.E. Ligett and the Ducat tobacco companies resulted in the creation of the LD brand. Today, it is JTI's fastest growing global brand and one of the top 10 cigarette brands in the world. *
*Based on 2020 global brand performance research.
In 1913, R. J. Reynolds designed and created the tobacco products distinguished by the iconic Camel logo. Camel has an ambitious approach to making the world a more exciting and fascinating place.
*Based on 2020 global brand performance research.
From the very birth of the brand in 1873, the founders of Benson&Hedges set out to create lasting value. Their vision was successfully realized, as the brand became a global brand in the 1950s.*
*Based on 2020 global brand performance research.
For media inquiries, please contact our Corporate Affairs department:
Márk Szabó
Corporate Affairs Manager
In case you would like to learn more about career opportunities at JTI around the world, please visit our Careers section. For career opportunities in Hungary, please contact:
JTI Hungary Zrt