Creating fulfilling moments for adult consumers.
We proudly craft and sell globally recognized brands, including Winston, Camel, Mevius and LD, along with trusted local brands that resonate with adult consumers worldwide. Our world-renowned products are available in over 130 markets, delivering quality and satisfaction to adult consumers around the globe. Our portfolio combines the rich heritage of traditional tobacco with cutting-edge technical and scientific innovations in reduced-risk products*.
* Reduced-risk products are products with the potential to reduce the risks associated with smoking.
The world around us is moving at a speed we have never seen before. At JTI, we are shaping the future through innovation and unwavering consumer focus.
Our commitment to reduced-risk products reflects our dedication to providing adult consumers with better choices—driven by quality, responsibility and breakthrough experiences. A world where innovation meets purpose, empowering adult consumers to embrace new possibilities.
We make and sell globally recognized tobacco brands like Winston, Camel, Mevius, and LD, as well as local brands with loyal followings all over the world. Our world-renowned brands are available in over 130 markets.
Reduced-risk products (RRPs) are products with the potential to reduce the risks associated with smoking.
Their emergence has responded to an evolution in consumer preferences and a shift from a singular consumer demand world (combustibles) to a multifaceted consumer world (RRP and combustibles).
JTI’s RRP mission is to provide fulfilling moments by delivering scientifically substantiated RRP propositions to our adult consumers. Our ambition is to ultimately exceed the experience of combustible products and to build power brands that will be chosen by the majority of existing adult consumers.
With Ploom, we have been present in the heated tobacco product segment since 2011. Further, we also market three other RRP segments: Modern Oral, E-Vapor and Infused Tobacco.
At JTl, we see research as a reflection of our purpose. By leveraging science, we're creating products that allow for more fulfilling moments while making a positive difference in the spaces we live and share.
It's another step forward in our journey to innovate responsibly and lead the way in shaping a better future.