Living our purpose every day.
At our core, we are a young company with a strong growth mindset. But never at any cost. We care deeply about our consumers, our planet and society. This belief is summed up in our purpose:
When you get to know us, you'll see that our strength is our people. Our people are our success. Through their care, their passion and their energy, we are pushing the boundaries on innovation, sustainability and getting closer to our purpose every day, step by step.
Across our business, we are driven by the same goal — to provide enjoyable experiences and fulfilling moments for our consumers worldwide through our products and services.
We know that what consumers want from us is constantly evolving, and we are confident that we can, and will, always find ways to deliver on these expectations.
We use science to ensure product quality and deliver consumer satisfaction, and to provide a wider portfolio of products, including those with the potential to reduce the risks associated with smoking.
And by being responsible in all that we do, by helping the communities in which we operate, and by driving sustainability throughout our entire value chain, we are also working hard to create a better future.