Japan Tobacco Inc. (JT)(TSE:2914) announces the official launch of Ploom X, its next generation heated tobacco device, on August 17, 2021. Ploom X will gradually be made available across Japan, including convenience stores and select tobacco retail stores. Ploom X will also be available for pre-launch sale at the CLUB JT online shop from July 26, 2021.
Ploom X is the JT Group’s next generation device for heated tobacco sticks, the company’s priority category, where it is now focusing its resources. The device, which will be launched across key markets after Japan, was jointly developed by JT in Japan and JTI, the Group’s international subsidiary, headquartered in Switzerland.[...]