Dagmersellen, July 23, 2018 – Today JTI launched Logic Pro, a nicotine-containing e-cigarette, in Switzerland, becoming the first international company to introduce such an e-cigarette. This followed the Federal Administrative Court’s decision on April 24 to lift the ban on the sale of e-cigarettes containing nicotine in Switzerland. Logic Pro comes one year after the success of PLOOM TECH, its tobacco-infused vapor product that heats tobacco at very low temperatures without combustion. With Logic Pro, JTI widens its Reduced Risk Products1 portfolio in Switzerland to satisfy growing consumer demand for e-cigarettes.
Logic Pro is a closed-tank electronic vapor device which heats a nicotine-containing liquid to produce an inhalable vapor. Its replaceable capsules come in five flavors - regular, menthol, cherry, berry mint and vanilla - and two different strengths. E-liquids for Logic Pro capsules are made in Europe in line with strict international quality standards, and use food flavoring agents, pharmacopeial nicotine, propylene glycol, and vegetable glycerin. All of this comes together in one sleek, convenient and satisfying vape. It’s that simple.
“Vapers today are looking for a superior and easy vaping experience. Thanks to the combination of its Europe-made e-liquid and first-class hardware, Logic PRO gives users a quality vapor with an enjoyable taste,” said John Aurlund, General Manager for JTI in Switzerland. “With Logic, already the number one e-cigarette in several European countries, we can now meet a growing consumer need in Switzerland. We’re happy the new regulatory environment allows for more consumer choice in the country.” […]
1 Reduced-Risk Products (RRP) are those products with the potential to reduce the risks associated with smoking.