London, 17th September, 2018 – JTI has announced that Logic Compact is now available in the UK, making it the first market to launch the new premium e-cigarette. From the company behind Logic Pro, the UK’s #1 capsule vapei, Logic Compact is the latest addition to their award-winning portfolio of Reduced Risk Productsii.
JTI engineered every aspect of Logic Compact with a modern, design-conscious vaper in mind. Magnetic pods, metallic colors (slate grey, steel blue and rose gold) and a large 350mAh battery are all within a sleek, compact, pocket-sized device. Taste, performance, and style come together in a device that’s simple, convenient and easy to use.
“The UK is a growing e-cigarette market, with consumers increasingly looking for the ultimate vaping product,” said Daniel Sciamma, Managing Director of JTI in the UK. “Logic Compact offers a user-friendly and modern design, which is an exciting addition to our Logic portfolio. The new premium capsule vape is also an excellent product for adult smokers who are looking to vape – it delivers the perfect combination of flavor, power, simplicity and style.”
i Nielsen Scan Track January-July 2018, traditional retail only
ii Reduced-Risk Products (RRP) are for JTI those products with the potential to reduce the risks associated with smoking.