Dagmersellen, July 21, 2017 – Today JTI launched PLOOM TECH in Switzerland, the first launch of its tobacco vapor product outside Japan. It is also the first tobacco vapor product of its kind in Switzerland. PLOOM TECH will be available nationwide in over 1500 stores.
With its state of the art technology, PLOOM TECH enables consumers to enjoy tobacco with ‘no smoke, smoke smell or ash’ by indirectly heating tobacco through a vapor.
“We are very excited to be the first country outside Japan to introduce PLOOM TECH,” said John Aurlund, JTI’s Switzerland General Manager. “It is quite fitting that a technologically advanced product like PLOOM TECH begins its international adventure here in Switzerland, a country renowned for quality, precision and innovation,” he added. [...]