London, September 13, 2018 – Today, at the Global Tobacco and Nicotine Forum (GTNF), Suzanne Wise, Senior Vice President, Corporate Development, talks about the future of the tobacco industry, the evolution of vaping products and the ever-growing importance of listening to consumers.
On vaping products, consumers and innovation:
“Alternative smoking concepts trialed in 1980s and 90s were largely ignored. Now, the agenda of this event tells a very different story. Unprecedented billions of dollars are being invested in radically different product concepts. New approaches to delivering the ‘moments of pleasure’ our consumers have traditionally enjoyed. An industry that was casual about change is now in a big hurry to move on with good reason.”
“A forum such as this encourages us to step back, re-examine goals, and focus on what is realistically achievable. Ten years ago, such events didn’t exist. For me this is exciting progress.”[…]