Buying illegal tobacco products is in danger of becoming normalized, with 43% of adult smokers surveyed comfortable buying cigarettes, even if they know they are produced or sold illegally.
Governments’ inability to collect tax revenue due to the illegal tobacco trade is a significant issue for 88% of respondents.
Around half of the respondents cite illegal tobacco trade as being a threat to their country.
61% of respondents do not believe that the sale of illegal tobacco is a victimless crime.