Real tobacco taste without compromise, our most technologically advanced offering and sleekest design yet.
Say hello to Ploom AURA, our next generation heated tobacco device, and EVO, our premium heated tobacco stick brand. Together, they provide adult consumers with our latest and most technologically advanced propositions in the heated tobacco segment*.
More than just a device, the launch of Ploom AURA represents a milestone on our journey of creating fulfilling moments and a better future through consumer-driven innovation and the potential to reduce the risks associated with smoking.
*part of our reduced-risk products offering; products with the potential to reduce the risks associated with smoking
At the heart of everything we do are our adult consumers. We listen to their needs to create exceptional products, services and experiences that provide the 'fulfilling moments' they are looking for. With the launch of Ploom AURA in Japan, we aim to deliver not just a better experience, but an extraordinary one.
Ploom, our heated tobacco products brand, has been harmonizing bold innovation with considered design since 2011. Ploom AURA is a significant leap forward, embodying our belief in purpose, progress and pleasure. Today's consumers seek experiences that reflect their values and aspirations, and Ploom AURA honors that spirit with our most important launch yet.
Ploom AURA was designed around three essential adult consumer needs:
The combination of the cutting-edge technology of Ploom AURA, along with our high-quality EVO heated tobacco sticks, will ensure adult consumers consistently experience pleasurable heated tobacco moments. Together, they form a perfectly matched pair – a seamless fusion of design, taste and innovation.
EVO is our global heated tobacco sticks brand, designed to seamlessly enhance Ploom’s advanced heating technology and reduced-risk potential.
EVO heated tobacco sticks are made from high-quality tobacco leaves, expertly cut and blended to provide a true tobacco taste. An example of meticulous attention to detail, EVO guarantees a satisfying experience with every puff.
Across all of our product categories, we translate insights into innovation and ensure world-class commercialization across marketing and sales. It’s an integrated approach to creating experiences that excite consumers and strengthen JTI’s brand portfolio worldwide.
There is no better place to begin the Ploom AURA journey than in Japan - the world’s largest heated tobacco market and a nation of pioneering, passionate consumers. This launch marks the beginning of Ploom AURA's global rollout in the near future and will elevate experiences worldwide.