Changing lives by providing access to clean water, sanitation and hygiene to one million+ people around the world.
For many of the communities in which we operate, water remains a precious and scarce resource. That's why, in December 2019, we launched our Global WASH (Water, Sanitation and Hygiene) initiative, with the ambitious goal of providing access to clean water, sanitation and hygiene for one million people by the end of 2025.
Thanks to the tireless support of our colleagues and partner organizations, we have now achieved that target and made a positive impact on the lives of more than one million people in the countries where we run our programs.
Countries
Projects active or completed
Read on to find out what some of these everyday improvements look like and how they contribute towards creating a better future for those who need it most.
In rural Morocco, many families still depend on distant or unreliable water sources, affecting many aspects of daily life. That's why we've partnered with local NGO, El Baraka Angels, to support the drilling of 100 wells across 100 remote villages, providing clean water to more than 80,000 people.
Our project is expected to complete during the course of 2026. Progress is strong. Seventy wells have already been completed and handed over to communities, bringing clean water closer to thousands of households.
Activities include needs assessments, securing local approvals, constructing the remainder of the 100 wells and delivering sanitation and hygiene sessions for local families.
This is not just about hygiene; it’s about dignity, education, and economic empowerment. This project is a lighthouse example of how we live our Company purpose of 'creating a better future', because access to water opens doors to opportunity and hope.
Once finished, the project will improve water security for 80,000 people, improving living conditions for vulnerable populations across rural Morocco and strengthening their long‑term resilience.
In many rural parts of Uzbekistan, families have long relied on ponds, streams and shallow wells for their daily water needs. These sources are often unsafe, which leaves communities vulnerable to waterborne diseases and forces women and children to spend hours collecting water. Climate pressures and ageing infrastructure have added to these challenges across the Namangan and Fergana regions.
With support from the JTI Foundation, our local partner 'Taraqqiyot' is working with local authorities including the Ministry of Construction and Housing and Communal Services of the Republic of Uzbekistan, to bring clean and reliable drinking water to six villages. New boreholes, pipelines and storage systems are already improving daily life. In total, more than 25,000 people will benefit.
A key part of the project is building strong local ownership. Each village forms a 'Drinking Water Organization' responsible for maintaining the system, collecting tariffs and monitoring water quality. Public institutions and households also take part in hygiene activities that encourage safer daily habits and improved community resilience over the long-term.
The Pardinho River is a critical freshwater source for 5 municipalities in southern Brazil, supporting nearly 180,000 people. However, years of erosion, pollution and unsustainable land use have undermined water quality and increased floods and environmental risks for local residents and farmers alike.
To address these challenges, the JTI Foundation and the University of Santa Cruz do Sul (UNISC) have launched a program focused on restoring the river system and improving land and water management across the basin. The initiative includes riverbank restoration, reforestation, soil‑conservation measures and ongoing water‑quality monitoring. In addition, community engagement - through training, field days and technical support - ensures that local farmers and residents can take an active role in adopting sustainable practices.
The project aims to deliver a cleaner and more reliable water source, stable ecosystems, more resilient farmland and better protection against climate‑related risks for all communities along the river.
It also represents a fresh direction in the types of projects we support, with sustainability and community engagement driving the project's success.
Through our partnership with the JTI Foundation, we've been able to expand the impact and reach of our program - improving water quality, living conditions and building a more resilient environment for the Pardinho river, especially following the extreme flooding we experienced in May 2025.
Moving forward, we’re building on what we’ve already put in place by expanding our reach and focusing on helping communities where access to water, sanitation and hygiene facilities is most needed.
As of end 2025, our WASH initiative is being managed by the JTI Foundation, bringing new opportunities and expanding the scope from pure development support to disaster relief and risk reduction.