One of the key objectives of our Community Investment programmes is to engage with and support civil society. These initiatives reflect our corporate responsibility and commitment to fostering solidarity and social cohesion. Our Community Investment activities are guided by the principle of inclusion, encompassing areas such as inclusive arts and culture, adult education, support for people with disabilities, and poverty reduction. We focus on projects and initiatives that promote integration and empower people, particularly disadvantaged groups, to thrive and actively participate in society.
Projects
Partner Organisations
Investment Volume
Every company is part of the society in which it operates. Through our Community Investment approach, we aim to reduce inequalities and contribute to a more open and equitable society. Inclusion is a core value that stands for equal opportunities, respect, and participation, regardless of ability, background, gender, or social status.
Our close connection to Austria’s tobacco retail monopoly has fostered a longstanding relationship with tobacco retailers (Trafikant:innen), a professional group in which approximately 50% of individuals are persons with disabilities. As independent entrepreneurs, they make a significant contribution to an inclusive economic model in Austria. Their contribution deserves recognition and appreciation. Promoting equal opportunities, inclusion, and social participation is therefore not only rooted in our history but remains a core element of our corporate identity and our commitment to social responsibility today.
Vienna Art Week
Supporting inclusive art projects and promoting participation in the arts, with creativity serving as a bridge between people.
Partnerhunde Austria
Supporting the training of assistance dogs that help people with disabilities gain greater independence and improve their quality of life.
Jugend am Werk
Supporting the “Held:innen am Werk” project, which engages people with disabilities and young adults in organic vegetable farming. The harvested produce is then distributed free of charge to people affected by poverty in Vienna.
Secession
Supporting the tactile model of the Vienna Secession, which provides blind and visually impaired people with barrier-free access to architecture and art.