Generating stable, quality employment is one of our main commitments in all the markets in which we operate. More than our 900 employees in Iberia are offered exceptional career plans and the opportunity to develop within an inclusive and diverse company.
Generating stable, quality employment is one of our main commitments in all the markets in which we operate. More than our 900 employees in Iberia are offered exceptional career plans and the opportunity to develop within an inclusive and diverse company.
In some regions, such as Extremadura, tobacco leaf cultivation is an engine of growth that boosts the economy and helps to stabilize the rural population. To support and give stability to this strategic sector, we signed long-term agreements where we commit to the annual purchase of leaves grown in Extremadura.
We have the largest industrial tobacco production center in Spain, responsible for the production of more than 50% of the cigarettes manufactured today in Spain. The production center located in Tenerife has been completely renovated in the last decade thanks to a sustained investment of almost 85 million euros (2014-2024), which has allowed it to gain influence and prominence in JTI's manufacturing division.
Sustainability has become a driver of change for our organisation. We are actively working towards an increasingly sustainable supply chain, from leaf collection until the product is delivered to the point of sale, as well as improving the efficiency of our own production centres.
Amount of investment in innovation made in the last ten years