The many faces of sustainability

Community Investment

For JTI Italy, being part of communities means building lasting relationships and starting from people’s concrete needs. Through partnerships with institutions, Third Sector organisations and local organisations, the company supports initiatives focused on social inclusion, people’s independence and stronger communities.

JTI Italy’s Community Investment activities span different areas, united by the desire to listen to local needs and work with organisations that support communities every day.

Fondazione Progetto Arca

When we talk about inclusion, it is not only about responding to an immediate situation of hardship, but also about helping create the conditions for people to regain independence, security and meaningful relationships. This is the vision behind the collaboration between JTI Italy and Fondazione Progetto Arca, a partnership that has been ongoing for more than ten years.

Over the years, the collaboration has supported people experiencing homelessness, families facing financial hardship and people in situations of social vulnerability through initiatives focused on reception, social housing, food support, and inclusion and reintegration pathways.

From mobile kitchens and the solidarity market to social housing projects, the initiatives developed together with Fondazione Progetto Arca share a common goal: responding to concrete needs and helping create lasting opportunities for the people involved.

The partnership also involves JTI Italy employees through corporate volunteering activities. In 2025, company employees dedicated more than 100 volunteer hours to support initiatives promoted by the Foundation, directly contributing to activities aimed at the most vulnerable communities.

For JTI Italy, supporting Fondazione Progetto Arca means helping build more inclusive communities, where everyone can access the opportunities, resources and relationships that are essential to their journey towards independence. This approach reflects the belief that shared value is built over time by listening to needs and collaborating with organisations working every day in local communities.

Banco dell’Energia

Access to energy and a safe, comfortable home is an essential condition for people’s wellbeing. For many families and people experiencing vulnerability, however, energy costs and inefficient living spaces can become a tangible obstacle to quality of life and everyday independence.

To address these challenges, JTI Italy collaborates with Banco dell’Energia, supporting initiatives focused on housing quality and tackling energy poverty. This collaboration is based on the understanding that people’s wellbeing also depends on access to more sustainable, efficient and inclusive living conditions.

Through this partnership, projects combining social innovation and energy efficiency are promoted, with initiatives aimed at improving the living conditions of vulnerable people. Activities include consumption monitoring, smart energy regulation solutions and tools that encourage more conscious use of resources, helping to reduce waste and improve home comfort.

Supported projects also include Energia Solidale – Illuminiamo il futuro, an initiative that involved more than 70 families in the Viterbo area through support with paying energy bills, replacing inefficient household appliances and educational programmes promoting more conscious energy use.

For JTI Italy, supporting Banco dell’Energia means helping create conditions that foster independence, inclusion and quality of life. This commitment puts people at the centre and considers the home not only as a physical space, but as a fundamental element of individual wellbeing and participation in community life.

Ruote di Comunità

Going to a medical appointment, reaching an essential service, taking part in a cultural activity or simply meeting other people are all part of everyday life. For many older people or people experiencing vulnerability, however, difficulties in getting around can become a barrier that limits independence, relationships and participation in community life.

This need gave rise to Ruote di Comunità, a project promoted by Fondazione Meeting per l'Amicizia fra i Popoli with the support of JTI Italy. The initiative provides a mobility service for people who face greater difficulties getting around, facilitating access to healthcare, services and opportunities for social interaction in the Rimini area.

The project stems from listening to the needs expressed by the local community and from the belief that mobility can represent much more than a simple transport service. Enabling people to reach places, services and opportunities to meet others helps strengthen social ties and reduce the risk of isolation.

Developed in collaboration with organisations that have an in-depth understanding of local needs, the initiative is a concrete example of how cooperation between different organisations can generate solutions that improve people’s quality of life and foster more inclusive participation in community life.

For JTI Italy, supporting Ruote di Comunità means helping create communities that are more accessible and closer to people. This commitment stems from listening to local communities and from the desire to develop projects that respond to real needs through relationships built over time.

CADMI

Regaining independence and security is a fundamental step for women who have experienced violence. This is the context for the collaboration between JTI Italy and CADMI, an organisation committed to supporting women in building pathways towards an independent and safe life.

Through its support for CADMI, JTI Italy helps women on their paths towards independence and rebuilding their lives, supporting an organisation that works every day to address the needs of people experiencing vulnerability.

Progetto QUID

Work is an important driver of social inclusion and independence, capable of creating new opportunities and supporting pathways towards self-sufficiency. In this context, JTI Italy supports Progetto Quid, an organisation committed to promoting employment inclusion through social tailoring workshops.

The initiative broadens JTI Italy’s commitment to communities, recognising work as a tool for fostering inclusion and independence.

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