JTI in Northern & Western Africa

#1 Top Employer in all our locations

JTI is the second-largest international tobacco company in Northern and Western Africa, with over 40% volume growth in the past two years, highlighting our strong potential in the region.

JTI N&WA supports operations across 12 dynamic markets, including Algeria, Libya, Morocco, Tunisia, and Western Africa, with its headquarters in Casablanca, Morocco. Our approach goes beyond business objectives — we prioritize sustainability, invest in the development of our people, and actively support the well-being of local communities. 

In 2025, we were proud to be named the #1 Top Employer in all our locations — Algeria, Morocco, and Tunisia — and have been recognized as a Top Employer for eight consecutive years, underscoring our efforts to create an exceptional workplace. Our EY Gender Equality certification also highlights our dedication to promoting diversity and inclusion within our organization.

This commitment extends to our communities through initiatives like the WASH program and women's empowerment projects, all designed to create lasting, positive impact.

Looking forward, we are set to enhance our footprint in the region, with plans to open a state-of-the-art, green factory in Morocco by the end of 2025, reinforcing our commitment to sustainable growth. As we grow, we remain committed to creating opportunities for our employees and contributing positively to the communities we engage with.

Brands that we manage

At JTI N&WA, our commitment to consumer centricity drives us to offer a selection of flagship and local brands that meet the unique demands of each market.

• Winston

• Camel

• LD

• Glamour

• Monte Carlo

• Aspen

• Ronson