Reduced Risk Products in UK

RRP

At JTI, we advocate for informed, responsible adult consumer choice. Adult consumers deserve transparent information and fair access to alternatives. Our portfolio reflects this commitment, offering a range of reduced risk products* and smoking alternatives such as our Nordic Spirit nicotine pouches and our Ploom Heated Tobacco Products.

JTI’s RRP mission is to provide fulfilling moments by delivering scientifically substantiated RRP propositions to our adult consumers.

* “Reduced-risk products” or “RRP” refers to products with the potential to reduce the risks associated with smoking

At JTI, we’re committed to offering adult consumers well-researched, high-quality alternatives that reflect evolving preferences and lifestyles. In the UK, we’re proud to be at the forefront of RRP: listening carefully to our consumers and trade partners, learning continuously, and shaping our portfolio in response to what matters most to the adults who choose our products.

Emmanuela Colaprice
Reduced-risk Products Brand Director, UK

Nordic Spirit

Nicotine pouches are a dynamic and a fast-growing RRP* category. Providing consumers freedom to enjoy nicotine discreetly anytime and anywhere.

Nordic Spirit has been present in the UK since 2019 and is available across online and traditional retail channels.

Why use Nicotine Pouches?

The pouch fits neatly under your lip, for a steady delivery of nicotine, no matter where you are. Nordic Spirit nicotine pouches provide a tobacco free nicotine experience .

If you would like to find out more about Nordic Spirit, please visit: Nordic Spirit Nicotine Pouches | Nordic Spirit

* “Reduced-risk products” or “RRP” refers to products with the potential to reduce the risks associated with smoking

Ploom

Our innovative heated tobacco device, Ploom, was launched in the UK in 2020 and is available to purchase directly through our Ploom website, ploom.co.uk.

Featuring HeatFlow™, our unique and innovative heating technology, there is no smoke smell and minimal cleaning. It works exclusively with EVO tobacco sticks featuring ActivBlend™ and is a stylish, convenient device offering a hassle-free introduction to new taste experiences.

Our commitment to offering existing adult smokers an extensive choice of tobacco and nicotine products, along with the success of Ploom in other countries, inspired us to launch Ploom in the UK market.

If you would like to find out more about Ploom please visit: Ploom UK: Buy Heated Tobacco Products, Devices and Kits

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