Our brands

We make and sell globally recognized tobacco and cigarette brands like Winston, Camel, Mevius, and LD, as well as local cigarette brands with loyal followings all over the world.​

Innovation has always been central to what we do, so we’re also dedicated to building the tobacco brands of tomorrow. Ploom, WITH, Logic and Nordic Spirit are our Reduced-Risk Products brands – they put us in a strong position to take on an ever-changing world of customer needs and the encouraging science behind our new products motivates us to develop the sector further.

 

 

Market share and scale of the business – four key facts
100 +
Brands worldwide
Market share and scale of the business – four key facts
4
Flagship brands
Market share and scale of the business – four key facts
4
Leading Reduced-Risk Products brands

Tobacco & cigarette brands

We’re proud to call some of the world’s most iconic brands our own

In 2018 they accounted for more than 68% of our sales and are the main reason we now have over 14% global market share.

Winston

Winston

Winston is JTI’s leading brand: a global icon that's been providing smokers with high quality smoking moments since 1954.

  • No. 2 international tobacco brand in the world
  • Available in more than 130 markets globally including Duty Free
Winston

Mevius

MEVIUS, previously called Mild Seven, was launched in 1977 and became the number one selling cigarette brand in Japan just a year after its launch.

  • Sustained status as JT Group’s No. 1 cigarette brand in Asia
  • 2013 - the year Mild Seven changed its name to Mevius to better reflect its status as an international premium brand
mevius
Camel large logo 2019

Camel

The history of Camel began in 1913 when R.J Reynolds saw an opportunity to introduce a cigarette brand like never before. Today, over 100 years later, Camel is still walking to the beat of its own drum, being an icon of curiosity & creativity.

  • 100+ years of heritage
  • Available in 100+ countries around the world
Camel large logo 2019

LD

LD, short for Liggett Ducat, was launched in 1999 as an international value brand offering a reliable quality product at an affordable price for adult smokers.

  • Today LD is one of the leading international value cigarette brands
  • Available in more than 50 countries throughout the world
LD
Ploom 2022

Ploom

Ploom is the modern alternative to smoking, offering today’s adult smokers and vapers a premium solution that is aligned with today's consumer preferences.

Originated in California and enhanced in Japan, Ploom is rooted in ambitious innovation ever since 2011. The JT Group’s latest offering in the Heated Tobacco Sticks (HTS) segment is Ploom X, our most exciting and ambitious product in this category. Ploom X makes the heated tobacco experience more pleasurable and unique than ever before.

Ploom 2022
Non-flagship brands - counter 1
Benson & Hedges
Established in 1873 in Old Bond Street, London, by Richard Benson and William Hedges who both were dedicated to the craft of manufacturing high quality cigarettes. Benson & Hedges has taken an uncompromising approach to premium quality for more than 150 years, with the Brand representing genuine British heritage with an international reputation.
Non-flagship brands - counter 1
American Spirit
Inspired by a passion for creating tobacco products as nature intended, Natural American Spirit’s journey began in Santa Fe in the US in 1982. Promoting ecological agricultural practices is a brand priority. What began as a humble idea in a railyard now sets the global standard for premium additive-free tobacco
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Sobranie
Driven by excellence and epitomizing luxury, for over 140 years, Sobranie has consistently been setting the standard for prestige tobacco experience. It offers elegantly crafted cigarettes with a distinctive taste, building on a heritage rich in art and culture.
Non-flagship brands - counter 2
Silk Cut
Launched in 1964, Silk Cut became internationally recognized by its surreal and innovative advertising campaigns that ran for more than two decades. Silk Cut has an established position as a leading brand with a reputation for quality and innovation.

Our tobacco products

As an ambitious international company, we’re proud of our unwavering commitment to the quality, heritage and innovation at the heart of our products

Our Reduced-Risk Products

We’re dedicated to creating, growing and innovating outside of our traditional tobacco business and bringing to market outstanding vaping products and nicotine pouches as additional choices for adult smokers. Our aim is all about giving our adult consumers:

  • The freedom of choice they deserve

  • The opportunity to experience alternative tobacco and nicotine products
  • Access to potentially reduced-risk products

WITH

WITH is our new brand in the Infused Tobacco category offering a better way to enjoy tobacco today: instant, discreet and flavorful.

Our unique Infused technology heats a non-nicotine liquid generating vapor which passes through a capsule containing tobacco granules. In doing so, the vapor is infused with nicotine and tobacco flavor, delivering a fresh and clear taste sensation.

Having almost imperceptible tobacco smell, WITH offers a greater discreetness, allowing consumers to stay socially connected, while still being able to enjoy a fulfilling tobacco experience with a wide variety of flavors.

Reduced Risk Product WITH
Reduced Risk Product Logic

Logic

Logic is our offer in E-Vapor – a highly competitive category driven by diverse consumer demands.

In June 2023 we have launched a new Logic vape – JTI’s first proprietary pod vaping system, powered by MOOV technology with haptic features, providing an intuitive interactive experience.

The new device comes with a broad line-up of quality flavors and a collection of stylish accessories, aiming to deliver an optimal vaping experience to progressive consumers.

Reduced Risk Product Logic

Nordic Spirit

Nordic Spirit, a range of tobacco-free nicotine pouches, was developed in Sweden in 2018 and since then expanded its presence in other countries and continents. Nordic Spirit pouches contain a blend of plant-based fibers, nicotine and flavorings and they come in several strengths, flavors, and formats.
 
Not only do the 100% tobacco-free pouches provide rich flavor sensations and a satisfying delivery of nicotine, but Nordic Spirit also offers existing adult tobacco users and vapers a wider choice by providing a convenient and discreet nicotine product that can be enjoyed in situations where smoking or vaping might not be possible.

Nordic Spirit

Reduced-Risk Products

At JTI, our experts are bringing the best quality product experiences to adult smokers and adult nicotine product consumers around the world