Every new advance we make as a company stems from a desire to give consumers the widest possible range of high-quality experiences. We’re expanding our ability to provide this with our ever-evolving range of vaping and other alternative nicotine-containing products.
What is it that makes existing adult tobacco users choose such an alternative product experience? Firstly, we’re strong believers that it should be exactly that: a choice. Consumers all over the world vary in their needs, demands and desires, and where one individual might find combustible products meet those requirements, a growing number are looking to the benefits of Reduced-Risk Products (RRP). This is usually due to the products’ potential for harm reduction and/or an experience that is more tailored to their lifestyle or situation.
In order to offer these choices, we listen to consumers around the world. Through our leading global RRP brands, we develop, test and bring to market new and innovative forms of potentially reduced-risk products, such as heated tobacco products, e-cigarettes and nicotine pouches.
Reduced-Risk Products play a key role in building a sustainable future
RRP are core to the sustainability of our business, as we need to meet ever-evolving, increasingly diverse consumer demands. That’s why alongside offering traditional combustible products, we are committed to providing a range of consumer choice also in the RRP category.
We offer four types of reduced-risk products
Each type brings its own distinct characteristics, appealing to different consumers with different needs.
Heated Tobacco Sticks
HEATED TOBACCO STICKS
Heated Tobacco Sticks (HTS) contain tobacco that is heated - though not burnt - to create an inhalable vapor. The sticks are inserted into the heating chamber of the device and heated directly, either from the inside or outside (surround heating).
Heated Tobacco Sticks is currently the fastest growing product segment in the RRP category.
We market our HTS device and accessories under the Ploom brand.
Infused Tobacco
INFUSED TOBACCO
The device heats a non-nicotine liquid generating vapor which passes through a capsule containing tobacco. In doing so, the vapor is infused with nicotine and tobacco flavor, delivering a fresh and clear taste sensation.
This hybrid technology combines the best of both worlds, e-cigarettes and heated tobacco, offering consumers tobacco taste and aroma without the attributes that come from burning tobacco, including smoke smell.
Infused Tobacco is designed for discreetness and producing less tobacco smell, while allowing for a fulfilling tobacco experience.
Our Infused Tobacco brand is WITH.
E-CIGARETTES
E-CIGARETTES
Also known as electronic cigarettes or vapes, e-cigarettes contain no tobacco and create an inhalable vapor by electronically heating an e-liquid.
E-cigarettes are still the most popular type of vaping product globally, particularly in Western Europe and the USA. Consumers are particularly drawn to the wide range of different devices and flavors available, via e-liquids.
Our e-cigarette brand is Logic.
Find out more about Logic
Oral Products
ORAL PRODUCTS
Oral products are placed in the mouth and the nicotine is absorbed into the gum, without the necessity of inhaling a vapor.
Modern Oral
Nicotine pouches are a very recent product innovation and 100% tobacco free – they contain a blend of plant-based fibers, nicotine and flavorings and come in several strengths, flavors and formats.
Our nicotine pouches brand is Nordic Spirit.
Traditional Oral
Snus is the traditional oral product originated in Sweden. Snus is grinded tobacco, water, salt and flavor that you either form into a pouch between the fingers (loose) or that comes in pre-packed bags (pouches) and then is placed under the upper lip.
Introducing Ploom
Applying state-of-the-art technology, Ploom X, our Heated Tobacco Sticks device, is easy and convenient to use and creates a distinctive, smooth and rich tobacco taste with no smoke, smoke smell or ash.
The device operates using an innovative patented tobacco heating system, which provides high efficiency without generating smoke smell. Ploom X work exclusively with JTI’s tobacco sticks. The sticks contain a unique tobacco blend with additives such as flavorings and humectants specifically developed by JTI’s R&D centers.
The HTS segment in JTI’s RRP portfolio addresses the needs of adult consumers looking to discover the benefits of heated tobacco seeking rich-tasting vapor, convenience, modern design and superior technology.
Introducing With
WITH features JTI’s unique infused technology, offering adult consumers an improved sensorial experience: The WITH2 device heats a non-nicotine liquid consisting of glycol, glycerine, water and flavorings generating vapor which passes through a capsule containing tobacco granules with flavorings and humectants. In doing so, the vapor is infused with nicotine and tobacco flavor, delivering a fresh and clear taste sensation. WITH2 also separately warms the tobacco capsule to enhance the infusion process delivering an even more intense flavor experience.
Compact in size and with no waiting time to operate the device, new WITH2 was created with social compatibility in mind. Having almost imperceptible tobacco smell, it offers a greater discreetness, allowing consumers to stay socially connected, while still being able to enjoy a fulfilling tobacco experience with a wide variety of flavors.
WITH is currently marketed only in Japan, the world’s largest and most advanced heated tobacco products market.
Introducing Logic
Under the Logic brand we apply our expertise and quality control to offer safe and convenient-to-use rechargeable e-cigarettes.
LOGIC COMPACT
The latest member of the Logic family is engineered with a modern, design-conscious vaper in mind. It offers a premium, high performance experience via a sleeker, pocket-sized device using pods (liquid capsules).
LOGIC PRO
Our original closed-tank system pairs pre-filled e-liquid capsules to a specific device. The advantage for users is that capsules can be easily replaced when empty, or even quickly exchanged for another flavor.
High-quality e-liquid flavors
E-cigarettes offer a wide range of different flavors for users, via the e-liquids that they utilize. Our Logic e-liquids are made in Europe from glycol, glycerine, water, flavorings and nicotine which are food- or pharmaceutical-grade for the highest quality vaping experience, to suit wide-ranging tastes.
Getting to know Nordic Spirit
Nordic Spirit is a range of tobacco-free, smoke-free and vape-free nicotine pouches.
Not only do they provide rich flavor sensations and a satisfying delivery of nicotine, but Nordic Spirit also offers existing adult tobacco and nicotine product users a wider choice by providing a convenient and discreet nicotine product that can be enjoyed in situations where smoking or vaping might not be possible.
The pouches are made from a soft white material derived from food-grade plant-based fiber and are available in a range of nicotine strengths and flavors.
