Creating fulfilling moments for adult consumers.
We proudly craft and sell globally recognized brands, including Winston, Camel, Mevius and LD, along with trusted local brands that resonate with adult consumers worldwide. Our world-renowned products are available in over 130 markets, delivering quality and satisfaction to adult consumers around the globe. Our portfolio combines the rich heritage of traditional tobacco with cutting-edge technical and scientific innovations in reduced-risk products*.
* Reduced-risk products are products with the potential to reduce the risks associated with smoking.
We make and sell globally recognized tobacco brands like Winston, Camel, Mevius, and LD, as well as local brands with loyal followings all over the world. Our world-renowned brands are available in over 130 markets.
Whether we produce cigarettes for our eight flagship brands or one of the many local products we make, every individual cigarette ingredient is as responsibly sourced and meticulously put together as the next.
JTI uses three main tobacco types, Virginia, Burley, and Oriental, to create distinctive blends that define the unique character of each of our brands.
Virginia
Virginia is the primary tobacco type used in cigarette blends, known for its naturally sweet aroma, full-bodied tase, and distinctive chemical composition. After harvesting, Virginia tobacco is cured in barns using a heat source that circulates through pipes, often referred to as flue pipes, hence the term flue-cured. The name “Virginia tobacco” originates from the American state of Virginia, which is renowned for its bright-leaf tobacco curing tradition.
Burley
Burley tobacco has large leaves with a neutral aroma and contains less natural sugar than other tobacco types. The leaves are air-cured in open barns for up to 10 weeks.
Oriental
Sun-cured, highly aromatic tobacco with a distinctively smaller leaf size compared to other tobacco types – this variety is better known by its common name, Turkish tobacco.
Nicotine is a natural constituent of tobacco.
Tobacco additives, such as flavorings and humectants, are added to the tobacco blend to further differentiate brands and maintain high product quality and consistency.
Reduced-risk products (RRPs) are products with the potential to reduce the risks associated with smoking.
Their emergence has responded to an evolution in consumer preferences and a shift from a singular consumer demand world (combustibles) to a multifaceted consumer world (RRP and combustibles).
JTI’s RRP mission is to provide fulfilling moments by delivering scientifically substantiated RRP propositions to our adult consumers. Our ambition is to ultimately exceed the experience of combustible products and to build power brands that will be chosen by the majority of existing adult consumers.
With Ploom, we have been present in the heated tobacco product segment since 2011. Further, we also market three other RRP segments: Modern Oral, E-Vapor and Infused Tobacco.
At JTl, we see research as a reflection of our purpose. By leveraging science, we're creating products that allow for more fulfilling moments while making a positive difference in the spaces we live and share.
It's another step forward in our journey to innovate responsibly and lead the way in shaping a better future.