A better future starts today, focusing on our products and wider society, including people and the planet.
We're building a more sustainable future across everything we do. From innovating our products to empowering people and protecting the planet, we're taking decisive action for tomorrow, today.
Sustainability is everyone's business. We want to be part of the solution.
For us, a better future starts with lowering the health risks associated with smoking by providing adult consumers with alternative products offering reduced-risk potential. While doing so, we aim to ensure that our activities positively impact our employees, farming communities and partners, as well as protect the environment.
Our sustainability strategy focuses on our products, people and the planet. It defines the priorities and programs that will contribute to a better future, focusing on generating positive impacts for wider society. We have three strategic pillars that guide our impact.
We focus our investments and innovation efforts on addressing the health impacts of our products and making sure they are marketed responsibly. At the same time, we’re improving circularity through new designs and materials, reducing waste, and supporting our consumers in making more environmentally sustainable choices.
We provide an inclusive environment for our employees to realize their full potential. To ensure we respect the rights of people and workers across our value chain, we conduct human rights due diligence in line with international standards and implement a variety of programs. These help to deliver positive impacts on the lives and livelihoods of our vertically integrated growers and their workers.
Our common future depends on protecting the planet. We’ve been investing for more than 15 years in ways to reduce our carbon emissions. We’ve committed to be carbon neutral for our own operations by 2030 and achieve Net-Zero greenhouse gas emissions across our entire value chain by 2050. We’re also addressing our impact on nature, including water consumption, waste reduction, forest conservation and biodiversity.
Proportion of CO2 emissions reduced from our own operations since 2019
As a Global Top Employer
As a business, we know that we have a huge responsibility towards creating a more sustainable future and we're committed to making a meaningful impact. Our sustainability efforts focus on addressing the most critical challenges society and the planet face today.