Our strategic priorities

Real progress through focused action. We're creating positive impact where it matters most. 

Every sustainability journey needs a clear roadmap

Through our Sustainability Impact Framework, we focus our efforts where we can make the biggest difference - innovating our products, empowering people and protecting the planet. It's how we turn ambition into action.  

Find out about our Materiality and Governance model.

We put our priorities into action so that we can deliver positive impact to people and the planet while making our business more resilient in return. We focus on embedding sustainability in how we do business. It starts with reducing the health impacts of our product and extends to how we manage social and environmental issues in our value chain.

Anna Maria Rugarli
Corporate Sustainability VP

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Explore what we do in more detail

Broaden your vision

Explore curated content that deepens your understanding and enriches your journey through JTI.

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