Redefining the tobacco industry since 1999.
We are committed to conducting our business with integrity and responsibility. Our approach is guided by our core principles and standards, ensuring ethical practices across all operations. Explore the following key areas to understand our commitment:
Our views on industry practices and policies are rooted in six core principles that reflect our commitment to accountability and transparency. By being open about our positions and perspectives, we aim to foster trust and align with society's expectations.
Combating illicit trade is one of our top priority. We work diligently to prevent illegal activities that harm our industry, governments, and communities. Our efforts focus on:
Collaboration: Partnering with law enforcement agencies, governments, and industry stakeholders to fight illicit trade.
Innovation: Utilizing advanced technologies to enhance supply chain security and product authentication.
Education: Raising awareness about the dangers of illicit trade and its impact on society.
Advocacy: Supporting regulatory frameworks and policies that strengthen anti-illicit trade measures.
Through these initiatives, we aim to safeguard our products, support legal trade, and protect communities from the negative consequences of illicit activities.