At JTI, we are embracing the consumer freedoms that alternative nicotine products bring and we’re unlocking their true potential. Already a growing number of consumers around the world are enjoying the wider social acceptance that vaping products offer over combustible tobacco products.
Many consumers also choose vaping products (heated tobacco products or e-cigarettes) and oral products (nicotine pouches) for their reduced-risk potential. Increasingly convincing new evidence is emerging that justifies these choices.
Responsible innovation focusing on consumer choice has always been at the heart of what we do at JTI. The growing global market for potentially reduced-risk products is a bold new frontier for delivering exactly that
We believe that the direction the vaping products market takes will – and should – be driven by consumers.
It is up to us, the innovators in the tobacco industry, to listen to consumers and ensure their needs are met with high-quality products. The role that regulators play will also become increasingly important as they look to define quality and safety standards at both global and local levels. We embrace better regulation, and it is our hope that regulators provide a framework that allows innovation and choice to flourish, albeit responsibly.
"Technology will continue to advance, delivering better consumer satisfaction, while pressures from regulators and society on smokers have not diminished. The combination of these two elements has created a typical window of change, where the industry is pivoting and in the process of re-inventing itself."
Xavier Lubino, Reduced-Risk Products Product Development Vice President
Our ever-evolving range of RRP is tailored for the wide-range of consumer expectations and demands
We may be dealing with the product categories of the future but our present-day successes are already showing the potential for our new technologies. As Xavier Lubino, Reduced-Risk Products Product Development Vice President says, “the diversity of consumer needs is already reflected in our portfolio today, with a large product range which we continue to develop and improve. Clearly the jury is still out, and we continue exploring novel and breakthrough product offerings.”
Predominantly, these come today in the form of either oral products, e-cigarettes or heated tobacco products, with each type bringing its own distinct characteristics.
We've been bringing new products to market for many years that deliver high-quality experiences across a wide range of choices
While we continue to see combustible products playing an important role in the choices that we offer, we expect Reduced-Risk Products (RRP) to become an increasingly key part of our future as we look to build a strong, sustainable future for JTI.
Our experience, expertise and resources are empowering us to create true success in the RRP market.
Our rigorous scientific approach allows us to push boundaries and inspire confidence in equal measure
It’s our people who push our products forwards. This is perhaps no more apparent than in the work of our scientists and other innovators tasked with developing the next generation of our Reduced-Risk Products.
We work with some of the best minds from not only the tobacco industry but the worlds of consumer electronics and beyond to create products underpinned by robust methodologies and standards.