Our sustainability approach follows the direction set by our corporate purpose towards creating a better future, focusing on our product and wider society, including people and planet.
For us, a better future starts with lowering the health risks associated with smoking by providing our consumers with a greater choice of alternative products offering reduced-risk potential. While doing so, we aim to ensure that our activities positively impact our employees and farming communities and protect the environment by reducing emissions, protecting water, minimizing waste and enhancing biodiversity. We have committed to be Carbon Neutral for our own operations by 2030 and Net-Zero across our entire value chain by 2050.
Our Sustainability Strategy defines the priorities and programs that will contribute to a better future, focusing on generating positive impacts for wider society.
We are innovating to reduce health impacts and designing for circularity.
We will invest in scientifically substantiated reduced risk products and uphold our youth access prevention policies.
We will innovate for circularity to reduce waste and to support consumers in making more sustainable choices.
From our employees to our growers, we aim to positively impact lives and livelihoods.
We will deliver fulfilling experiences and an inclusive environment for our people to realize their full potential.
We will place the grower at the center of everything we do to deliver a positive impact on their livelihoods.
Tackling climate change and conserving nature are key to a thriving world for today and tomorrow.
We will act to minimize our climate impact by reducing emissions towards net zero.
We will act to protect water, minimize waste, enhance biodiversity and promote sustainable agriculture.