Sustainability at JTI

Creating fulfilling moments. Creating a better future.

Our sustainability approach follows the direction set by our corporate purpose towards creating a better future, focusing on our product and wider society, including people and planet.

For us, a better future starts with lowering the health risks associated with smoking by providing our consumers with a greater choice of alternative products offering reduced-risk potential. While doing so, we aim to ensure that our activities positively impact our employees and farming communities and protect the environment by reducing emissions, protecting water, minimizing waste and enhancing biodiversity. We have committed to be Carbon Neutral for our own operations by 2030 and Net-Zero across our entire value chain by 2050.

Our Sustainability impact in numbers

At a glance Sustainability numbers

 

Learn more about Sustainability at JTI

Our Sustainability Strategy defines the priorities and programs that will contribute to a better future, focusing on generating positive impacts for wider society.

Sustainability at JTI - Product

We are innovating to reduce health impacts and designing for circularity.

Reducing health impact

We will invest in scientifically substantiated reduced risk products and uphold our youth access prevention policies.

Designing for circularity

We will innovate for circularity to reduce waste and to support consumers in making more sustainable choices.

Sustainability at JTI - People

From our employees to our growers, we aim to positively impact lives and livelihoods.

Attracting talent and fostering an inclusive employee experience

We will deliver fulfilling experiences and an inclusive environment for our people to realize their full potential.

Improving grower livelihoods

We will place the grower at the center of everything we do to deliver a positive impact on their livelihoods.

Sustainability at JTI - Planet

Tackling climate change and conserving nature are key to a thriving world for today and tomorrow.

Tackling climate change and reducing emissions

We will act to minimize our climate impact by reducing emissions towards net zero. 

Conserving nature

We will act to protect water, minimize waste, enhance biodiversity and promote sustainable agriculture.

We recognize that what gets measured, gets done.

Being transparent on our progress is something we take very seriously. We’ve been reporting on sustainability since 2013 in line with global reporting standards and have earned several external recognitions along the way.

We’re also making good progress against our sustainability commitments which we review and adjust on a regular basis, making sure they stretch us, while staying achievable at the same time.

“AS A BUSINESS, WE KNOW THAT WE HAVE A HUGE RESPONSIBILITY TOWARDS CREATING A MORE SUSTAINABLE FUTURE AND WE’RE COMMITTED TO MAKING A MEANINGFUL IMPACT.

OUR SUSTAINABILITY EFFORTS FOCUS ON ADDRESSING THE MOST CRITICAL CHALLENGES SOCIETY AND THE PLANET FACE TODAY.”

ANNA MARIA RUGARLI
CORPORATE SUSTAINABILITY VICE PRESIDENT