JTI is a thriving global organization of 46,000+ employees, headquartered in Geneva, Switzerland.
To get you started, here are some key facts and figures about our business.
Nationalities
Markets where our products are available
Countries where we source tobacco leaf
Locations where we have finished goods and tobacco related factories
Core revenue (2024)
Adjusted operating profit (2024)
*The JT Group reports in Japanese Yen (JPY) only. US dollar (USD) figures are purely indicative and use a conversion rate of 1 Yen to 1 USD = 0.0071. For more information on our performance, see our 2024 Financial Results on jti.com.
Since 1999, we've been on a journey to strengthen our global presence. Today, we have operations in all corners of the globe and are proud of our growing JTI family.
JTI is a leading international tobacco company. But we also have a strong sustainability track record that we've been working on for years.
Yes, growth is important but achieving it responsibly and with care for both people and the planet is what drives us.
JTI at a glance
Our purpose is: Creating fulfilling moments. Creating a better future.
We are passionate about creating fulfilling moments for our adult consumers by blending tradition with innovation and providing exceptional product experiences that benefit all our stakeholders in the long term.
Respect for human rights, improved social and environmental impact, and good governance are at the core of how we do business, guiding us in making the right choices and creating a better future.
Our portfolio brings together the rich heritage of traditional tobacco as well as the latest technical and scientific innovation in reduced-risk products (RRP).
We believe that open, fair and inclusive societies benefit all, and that everyone should have the opportunity to participate in the social, economic and cultural life of their communities.
In 2024, JTI invested USD 41.6 million to make communities more inclusive. We also offer our employees the opportunity to volunteer – to use and develop their skills for the benefit of their local communities.
Every JTI employee should be able to work in a safe environment, thrive professionally, and be their authentic selves in the workplace.
As a testament to this commitment, in 2025, we were recognized as a Global Top Employer for the 11th consecutive year by the Top Employers Institute, with certifications in 47 countries, across five regions.
Proportion of renewable electricity used in 2023
Reduction in water use since 2019