Our new Purpose ‘Creating Fulfilling Moments. Creating a Better Future.’ sets our direction. It is our North Star. It’s at the heart of everything we do and how we do it. It guides our strategies and ambition. This ethos directs our strategies, shapes our brand and culture, and defines our very existence.
Committed to enhancing consumer experiences and contributing positively to society, we focus on anticipating consumer needs, creating superior stakeholder experiences, and delivering pleasurable moments.
We remains dedicated to innovation and diversification to lead the industry in total product experience and value delivery.
Chief Executive Officer
Director Manufacturing (Factory)
Director Legal Affairs
Director Corporate Affairs & Communications
Director Finance
Director People & Culture
Director Sales
Under the 4S model, we strives to fulfil our responsibilities to our valued consumers, shareholders, employees and the wider society, carefully considering the respective interests of these four key stakeholder groups and exceeding their expectations wherever we can.
We provide exceptional products and services that deliver value beyond fulfilment of diverse needs and preferences. To keep doing so, we will upgrade our innovation capabilities by leveraging the JT Group’s diversity.
We aim to be an appealing, highly esteemed Company for which our employees are proud to work. While evaluating employees fairly and transparently and supporting their personal growth, we aim to foster a corporate culture that respects and embraces diverse values.
To fulfil our responsibility as a member of society and contribute to the sustainable development of society through the business, we will work with a wide range of stakeholders and strive to resolve various issues together.